Archive for July, 2008

The full gamut of styles is presented, from practical to peacock, and Black man gives us new perspective on how that transformation actually took place. Women’s, sure, that changes practically on a weekly basis it seems, but men’s? Yet it’s true: men’s fashion has changed a lot more than you think and this book will convert those sceptics out there. After you read it the word fashion will no longer only conjure up emaciated female models striding down runways. It may have taken a bit longer for us guys to catch on, but little by little we’re claiming more of the spotlight. As a result, the entire worldwide designer menswear industry is totally taking off like never before. The men’s fashion industry is admittedly more functional and less dynamic than the ladies’, but Blackman will show you just how rich the history of guys’ fashions really is.

It was a wise choice on Blackman’s part to examine the past 100 years, since at that time the fashion among men was very homogenous and dominated by the colour black. Black man also turns to designers such as Pierre Cardin, Giorgio Armani and Ralph Lauren, offering insight into what impact these key figures had on men’s styles compared to 1960s street fashion, punk and the club scene. By the end you’ll be able to appreciate precisely how it came about that guys began trading blacks and greys for brighter colours and patterns.